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"Naming
for power would have saved months of time on our new international naming." "The
chapters on Internal Naming and Focus Groupies are must reads." "Javed's
book is powerful reading from a master of the name game." "What's
in a name? - Everything! Naming For Power is for everyone." "If
you want a legendary name," says Javed, "it must belong to you." "Naming
for Power is a must read for anyone who thinks naming is easy." "Javed says 80% of existing computer names are simply
permutations of other names." "A
cover-to-cover read of Naming for Power can begin your education, in naming
projects." "Sloppy
naming process, leads to the wrong name and ultimately to marketing failure." "Naming
For Power, a jauntily snappy style book, with lots of hints on what works
and what doesn't." "Javed
is clearly a genius and probably knows more about this captivating subject
than anyone on Earth." "Names
have one main function, to come to the mind of a buyer at the time of
a purchasing decision." "A
book of tips, case studies, trivia, and analysis of what does and doesn't
work in branding business." "A good name will bring you power, a confusing name
wil leave you in a deep alpha-numeric soup." "A
practical and lighthearted discussion of how to create a memorable business
name." "A
good name means the difference between ringing cash registers or quick
extinction." "Naming
is a marketing priority, and not merely a loosely-managed afterthought." "Glistering
names in their home country often turn dull when they cross borders." "Funny
and sometimes shocking book." "What
you want is a name that's going to sit well with customers, says Naseem
Javed."
"In
the year 2000, we will gobble up single global icons like a bowl of cereal,
every single minute, and a small number of elite global brands will dominate
the entire world, says Naseem Javed."
"If
you want to be successful in the year 2000, your name must have a global
presence, says Naseem Javed."
"Corporate
naming on the global scene is the single most important issue of corporate
communications, says Naseem Javed."
"Trying
to be cute can also be a mistake, says Naseem Javed, Honeywell spent millions
to change its name to 'Bull'."
"ABC
Namebank, the grand-daddy of naming."
"The
name could be easily make or break a product or investment that a company
might spend millions of dollars developing and producing, says Naseem
Javed."
"Naming
For Power, a jauntily snappy style book, with lots of hints on what works
and what doesn't."
"Sloppy
naming process, leads to the wrong name and ultimately to marketing failure,
says Naseem Javed."
"Naseem
Javed is one of a handful of name brokers in North America who have made
a business out of doing what used to come mostly from gut and instinct."
"A poor
name is the fastest way to hit oblivion, says Naseem Javed."
"Banks
should be seeking creditable, globally clear names that are distinct,
powerful, memorable, linguistically sound and transcultural, says Naseem
Javed."
"A study
by ABC Namebank predicts major changes in the naming of the Fortune 500."
Naming
For Power: Creating Successful Names for the Business World
END |
