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NAMING
FOR POWER |
Creating
Successful Names for the Business World
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"Naming
for power would have saved months of time on our new international naming." "The chapters
on Internal Naming and Focus Groupies are must reads." "Javed's
book is powerful reading from a master of the name game." "What's
in a name? - Everything! Naming For Power is for everyone." "If you
want a legendary name," says Javed, "it must belong to you." "Naming
for Power is a must read for anyone who thinks naming is easy." "Javed
says 80% of existing computer names are simply permutations of other
names." "A cover-to-cover
read of Naming for Power can begin your education, in naming projects." "Sloppy
naming process, leads to the wrong name and ultimately to marketing
failure." "Naming
For Power, a jauntily snappy style book, with lots of hints on what
works and what doesn't." "Javed
is clearly a genius and probably knows more about this captivating subject
than anyone on Earth." "Names
have one main function, to come to the mind of a buyer at the time of
a purchasing decision." "A book
of tips, case studies, trivia, and analysis of what does and doesn't
work in branding business." "A good
name will bring you power, a confusing name wil leave you in a deep
alpha-numeric soup." "A practical
and lighthearted discussion of how to create a memorable business name." "A good
name means the difference between ringing cash registers or quick extinction." "Naming
is a marketing priority, and not merely a loosely-managed afterthought." "Glistering
names in their home country often turn dull when they cross borders." "Funny
and sometimes shocking book." |
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